Blog · 10 articles
Blog
No fluff: how websites that bring in leads are built, and how marketing in Google actually works. The thicker the spine, the longer the read.
- WebsitesTelegram bots for business: what they do and when you need one3 minWhat a Telegram bot can do for your business: leads, bookings, a catalog, staff alerts, and reports. Bot or website, and what drives the price.
- WebsitesAI in business: where it helps and where it gets in the way4 minWhere AI actually helps a business: answering customers, sorting inquiries, call transcripts, documents. What not to hand to AI, and how to roll it out safely.
- WebsitesCustom CRM or off-the-shelf: how to choose4 minHow off-the-shelf and custom CRMs differ, when a standard system is enough, when it pays to build one around your process, and what drives the cost.
- WebsitesWhen 3D on a website sells, and when it gets in the way7 minWhat an interactive website is, where a 3D scene helps you sell and where it slows the page down and confuses people. Examples from our work, plus speed rules.
- MarketingPPC or SEO: Where Should a Business Start?7 minWhat PPC is in plain English, how Google Ads differs from SEO and social media ads, Google Ads vs. Google Business Profile, and a simple way to choose.
- MarketingSEO Explained in Plain English8 minWhat SEO is, what an SEO specialist actually does, why results take 3–6 months to show and how to check that your contractor is doing the work.
- WebsitesWhat Is a Landing Page and When Does a Business Need One?8 minA landing page in plain English: how it differs from a multi-page website, when it pays off, which sections it needs and what affects the price.
- MarketingKeyword Research: What It Is and How It’s Done8 minKeyword research in plain English: where keywords come from, how to clean out junk and map them to pages without cannibalization. With this site as an example.
- WebsitesHow to make a business website: website builder, freelancer, or agency9 minThree paths with honest pros and cons: a website builder, a freelancer, or an agency. When to leave Wix or Squarespace, and what to keep when you move.
- MarketingHow to Set Up Google Ads: A Step-by-Step Guide for Business Owners10 minHow the Google Ads auction works, what to prepare before launch, how to pick keywords and negative keywords, choose networks, a bid strategy and a budget.
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