A Telegram bot is a program inside the messenger that talks to people following preset scenarios: it asks questions, shows buttons, takes inquiries, and sends notifications. Customers and employees don’t need to download anything: the bot opens right inside an app they already use every day.
Here’s what a business bot can do, when you actually need one, and what drives the cost.
What a bot can do for your customers
A customer-facing bot works around the clock and never gets tired of the same questions:
- Takes inquiries: asks a few questions and hands a complete inquiry to a manager.
- Books appointments: shows open time slots and sends a reminder the day before.
- Answers common questions: prices, locations, hours, shipping terms.
- Shows a catalog: products with prices, a cart, and checkout without leaving Telegram.
- Sends status updates: order received, packed, shipped.
Connect an AI assistant to the bot, and it can also answer free-form questions from your knowledge base, while handing the complex cases to a person.
What a bot can do for your team
An internal bot replaces the chaos of work group chats:
- Notifications: a new inquiry, a payment, or a shipment goes straight to the right person, with “Take it” and “Done” buttons.
- Tasks: a list for the day for couriers and technicians, marked done right in the bot.
- Approvals: an invoice comes to the manager with an “Approve” button.
- Reports: every morning, a summary of yesterday: inquiries, sales, cash.
We work this way ourselves: a bot sends us new jobs from freelance marketplaces, and notifications about website inquiries and client replies arrive in Telegram. It saves more time than you’d think.
Bot, website, or app?
| Task | Best fit |
|---|---|
| Bring in new customers from search and ads | Website |
| Take an inquiry or booking from people already messaging you | Telegram bot |
| Notify staff and collect reports | Telegram bot |
| Repeat orders, loyalty points, customer account | App, or a bot if the flow is simple |
| Couriers and warehouse staff working with a scanner | App |
Bots and websites often work together: inquiries from both the site and the bot land in one CRM, and the manager sees them all in one place.
What drives the cost of a bot
The price doesn’t depend on the fact that it’s a bot. It depends on what the bot does:
- Scenarios. A single “send an inquiry” scenario is quick. Bookings, a catalog, a customer account: each scenario adds work.
- Catalog and payments. Products, a cart, invoices, and payment links.
- Connections to other systems. CRM, internal records, website, schedule, inventory.
- AI. Free-form answers from a knowledge base are a separate piece of work.
A simple lead-capture bot starts at $190 with us. To give you an exact price, we start with a free review: what the bot needs to do and what it connects to. You get the price before any contract.
How to get people to actually use your bot
- One job at launch. Nobody understands a bot that does everything. Start with the main scenario.
- Buttons instead of typing. Tapping is easier than writing.
- A real person close by. If the bot doesn’t understand a question, it should bring in a manager right away.
- Inquiries go into the CRM. If inquiries from the bot stay only in the chat, they get lost just like direct messages do.
If you want to know whether your business needs a bot and what it should look like, tell us what you’re trying to do and we’ll review it for free.
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