Apparel for motorsport fans
Retail & brands
Five start lights go out, the race car launches in a trail of particles, and the particles come together as the driver’s hoodie.
Retail & brands · 2026
Sneaker customization studio
Visitors paint a 3D sneaker with a brush, and scrolling follows the studio’s own instructions: masking tape, layers of paint, a glow in the dark.
Screens · 3
Inside the site
What comes after the first screen. Open any screen to see it full size.
- Industry
- Retail & brands
- Format
- Homepage with a 3D story
- Year
- 2026
- Site language
- Russian
The task
Show that anyone can paint their own sneakers, and sell the paint kit.
The story in one line
Visitors paint a 3D sneaker with a brush, and scrolling follows the studio’s own instructions: masking tape, layers of paint, a glow in the dark.
What we built
- A procedural 3D sneaker
- A brush with paint colors from the store
- A storyline built from the answers to customers’ common questions
Retail & brands
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The page opens washed out at 3%: the can pops open, and scrolling recharges the site to 100% until the can blasts off.
Get in touch
Want a story like this for your business?
Four quick steps. Only your name and contact are required. We start with a free review and a homepage concept.
Pavel RyzhovStudio founder, reads every request
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