Retail & brands · 2026

Apparel for motorsport fans

Five start lights go out, the race car launches in a trail of particles, and the particles come together as the driver’s hoodie.

Get a story like this All work

Screens · 3

Inside the site

What comes after the first screen. Open any screen to see it full size.

Apparel for motorsport fans: Starting grid — Starting grid

Apparel for motorsport fans: Their words on your back — Their words on your back

Apparel for motorsport fans: Three pit stops — Three pit stops

Industry: Retail & brands
Format: Homepage with a 3D story
Year: 2026
Site language: Russian

The task

Sell the product through the thrill of a race start in seven seconds, then go straight to the catalog.

The story in one line

Five start lights go out, the race car launches in a trail of particles, and the particles come together as the driver’s hoodie.

What we built

Particle scene: lights, race car, hoodie
Interactive start: Space bar or click
A “Starting Grid” catalog with real products

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