01What goes into a factory website
First we get to know your products and who buys them: dealers, construction companies, equipment manufacturers, private customers. That shapes the structure. Some buyers need a catalog with specs, others need custom manufacturing to drawings. Keyword research tells us which pages you need so people find you by product name, not only by your company name.
We also plan the buyer’s path step by step: from search to the product page, then to specs, documents and a quote request form. Each step fits on one screen and doesn’t require a phone call. If you have dealers or warehouses in other cities, they need their own page with a map and contacts.
Then the homepage concept, which we show before you sign, free of charge. After that we write the copy ourselves, based on conversations with you and your process engineer, and take care of design, development, the catalog, forms that accept drawings and GA4 with conversions. The catalog can be loaded from a spreadsheet or an export from your ERP or accounting system. In essence, it’s a corporate website built around production: the plant, the products, the documents, the sales team’s contacts.
02Manufacturing website design: facts instead of stock photos
Factory websites often look alike: a stock shot of a shop floor, gears, talk of reliable partnership. Buyers scroll past without reading. What works is different: real photos of your plant and products, capacity figures, easy catalog navigation. Design is there so an engineer finds the parameters in seconds and a director sees the scale. If you export, you’ll need versions in your buyers’ languages with the same specs and documents.
3D is especially at home on a manufacturing website: the process is hard to explain in words but easy to show. A part moves through the stages, an assembly opens up in cross-section, a structure comes together from its components. A scene like that sets you apart in search results and explains your price better than a price list. More on these scenes on our 3D websites and animation page.
03A manufacturer’s website built for search
B2B demand is small but precise: people search for a specific product, steel grade or size, or a manufacturer with wholesale prices. Those searches need separate product pages with specifications, so we plan the structure from the start instead of reworking it after launch. Each of those pages answers a buyer’s question and picks up search demand at the same time. The same product goes by different names: the standard designation, the plant’s own name, the everyday one. Keyword research covers every variant, and the page copy takes them all into account.
Then comes SEO: page copy, technical work, speed, listings in industry directories. Results take months, and honestly, nobody can guarantee rankings. You can capture narrow demand right away with Google Ads on exact-match keywords while your rankings grow. GA4 shows which searches and pages bring in requests, and that tells you what to build out next.
